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"We've Been Here Before" is a thought-provoking boom bap UK hip hop track that tackles a range of societal issues, including war, politics, and technology, as well as human nature and the cycle of history repeating itself. The single critiques the way that violence and aggression are taught to people, and how modern society has evolved to become more violent and aggressive. The chorus, "We’ve been here before, trying to make a classic like it’s 1994," suggests a desire to create something timeless and significant in response to the chaotic and uncertain times in which we live.
Gimson is known for his uncompromising poetic vision of the world, showcasing profoundly articulate metaphors and a refreshingly alternative sound that stands out. As a true storyteller, Gimson captures attention with captivating conceptual developments and a voice full of passion, alternating delicacy and grit. He blends genres with ease, from trip-hop kissed soundscapes to hard-hitting hip-hop verses.
"We've Been Here Before" was produced entirely by Australian hip-hop producer Pound To The Credit and mastered by Sutured. All production was handled in Australia, and all vocals were recorded in the UK. Both Gimson and Pound To The Credit worked remotely, sending recordings and productions over the internet.
"We've Been Here Before" is Gimson's first release since April 2022, which was a collaborative single alongside Rickerby called "Wake Me When It's Over." The song was played on BBC Introducing, as were Gimson's previous four singles before that.
Gimson's upcoming album "Is It Still 1984?" will feature collaborations with UK hip-hop artists Lomax, Ill Sykes, HiHatter, and The Inglorious Poet. The album promises to deliver more of Gimson's unnerving social commentaries, lifting the veil and exposing the harsh and seemingly surreal realities of modern life.